Reporting to the Annual Fund Director, the Annual Giving Programs Manager is responsible for planning and managing the day-to-day operations of the Interlochen Annual Fund and the IPR Annual Fund. This person will lead from within by managing and analyzing the data, technology, and workflows that support the annual giving programs behind-the-scenes. The Annual Giving Programs Manager will be a key member of the team responsible for growing both annual funds, with an aspiration of doubling annual funds revenue from $4.2 million to $8.5 million over the next ten years to support institutional growth and address the needs and opportunities of ICA.Major Duties and Responsibilities
In conjunction and collaboration with the Director, create, implement, and evaluate a comprehensive, multi-year plan to increase donors and dollars in support of the Interlochen Annual Fund and Interlochen Public Radio (IPR), with a focus on gifts from individuals. This plan will include all solicitation vehicles, segmentation, timing, messaging, and goals.
Major duties include:
- Implementing, evaluating, and assisting with the development of specific strategies, programs, and timelines to increase donor retention, upgrades, and acquisition
- Monitoring key performance indicators to ensure all goals are reached
- Working closely with the Director, Assistant Director, Advancement Operations and Data, and the Leadership Annual Giving Manager to ensure coordination, effectiveness, and efficiency of efforts
- Utilizing and improving existing framework for goal setting, benchmarking, and progress reporting
- Working closely with major gift officers and other advancement team members to ensure that managed prospects are integrated into the annual giving strategies and programs effectively, and that progress is tracked, shared and results are optimized
- Collaborating as needed with various offices within ICA (e.g.: Interlochen Presents, IT, Admissions, IPR) and with all Advancement program areas
- Managing the development of messages for broad-based solicitations, including direct mail
- Ensuring that these messages, coupled with effective segmentation strategies, provide maximum returns
- Identifying and implementing systems, procedures, practices, and new programs that will enhance program performance
- Working with the Annual Giving Associate and the marketing office to design and implement effective electronic solicitation strategies to supplement direct mail efforts and increase participation and per-donor gift revenue
- Utilizing existing reporting systems to collect and analyze data on the short- and long-term effectiveness of all broad-based efforts and share that data with the Director to inform strategic decisions to strengthen the program
- Developing consistent reporting procedures to ensure accurate year-to-year comparisons
- Developing appropriate formats for regular, routine reporting on the program performance for a broad array of internal and external constituencies, including the Director, for use in developing future strategies, and improving management for existing systems and programs
- Evaluating budgets, policies, and procedures
Overall Program Management (25%)
In conjunction and collaboration with the Annual Giving team:
- Fiscal year goal setting
- Develop a gift table for each program that sets goals for individual and organizations donor and dollar growth at each giving level.
- Develop goals for solicitations for the fiscal year, as well as for each effort (this would include direct mail, email, and pledge drive efforts)
- Fiscal year tracking and progress reporting
- Use data and reporting tools to track solicitations and progress, and share progress with the Director and others
Solicitations Program Management (55%)
In conjunction and collaboration with the Annual Fund Director, and the Annual Giving team:
- Create, implement, and evaluate a comprehensive broad-based direct mail, email, and on-air (for IPR) solicitation plan to increase donors and dollars for ICA operating funds (IAF and IPR). The plan will include audience segmentation, timing, messaging, and goals.
- Manage and identification of story content for all appeals, including copy writing/editing
- Manage development of all mailing materials for appeals
- Work with the annual giving team to develop schedule and timelines for all broad-based annual giving campaigns (direct mail, email, drive). Provide timeline management and logistics executed by the Annual Giving Associate.
- Work with LAG team to develop target audiences and contact lists for the Interlochen Annual Funds Committee.
- Oversee and perform direct mail audience segmentation and data quality checks
- Implement, test, and evaluate strategies to increase donor retention, upgrades, and acquisition.
- Help to promote understanding of the importance of the annual operating funds to the institution with internal and external constituents.
In conjunction with the Donor Recognition and Stewardship and the Leadership Annual Giving teams, ensure that all annual donors are being appropriately thanked and stewarded to support overall fiscal year results and donor retention goals through:
- Broad-based stewardship for Interlochen Annual Fund
- Broad-based stewardship for IPR Annual Fund
- Leadership Annual Giving Program stewardship (in collaboration with the Leadership Annual Giving Program Manager and through the work of the volunteer committees)
- Customized stewardship for major donors and the Board of Trustees
- Stewardship for special projects and Initiatives
Special Projects and Initiatives (10%)
Knowledge and Experience
- Student Philanthropy
- Family Campaign
- Volunteer Committee - support the efforts of the Leadership Annual Giving Manager
- Bachelor's degree required
- Five or more years in development or related field; thorough knowledge of the principles and practices of development and fundraising with a detailed understanding of annual fundraising programs, such as direct mail, digital fundraising, and personal solicitations, strongly preferred
- Outstanding project management skills with careful attention to detail. Ability to manage multiple projects simultaneously
- Conversant in relevant technologies for direct mail and email programs, including increasing participation and measuring and managing results
- Proven record of leadership, initiative, management, and supervisory skills
- Proven experience in supporting volunteer fundraising committee efforts, promoting the best possible experience for volunteers, and optimizing the results of volunteer outreach.
- Superior communication skills, including written communications, with the ability to connect to a variety of audiences
- Proven ability to guide a successful broad-based messaging platform including a mix of print, electronic, and social media in support of an annual giving program
- Willingness to work outside of regular business hours during busy times of year, for events, and for the summer Camp season
- Demonstrated ability to work successfully and effectively with a wide range of constituents and manage complex relationships
- Ability to work effectively in a team environment – with a mix of faculty, parents, alumni, and staff colleagues
- Knowledge of modern data management practices and techniques including data-based computerized information systems, data modeling, and models of analysis that lead to effective decision making on behalf of the program.
- Familiarity with Google platform and Salesforce database strongly preferred.
- Must have experience in an office environment
Primarily an office job. Adheres mostly to a regular business day schedule. Does not interface with the public much. Some evening and weekends required. Some walking around campus and attending events and school performances required.
If interested in applying please submit an application by clicking the "Apply Now" button at the bottom of the page. You must use a computer in order to apply. You cannot use a handheld device such as a phone or tablet for the application process.
Required documents for application are a cover letter/letter of interest, resume and a current listing of three references. You can upload these documents during the submission of the application process by selecting "Apply and continue to upload documents" button. Please upload your documents in a pdf format. Review of materials will commence immediately and continue until the position has been filled. Materials submitted will be held in strictest confidence, and references will not be contacted without the permission of the applicant. The next step of the application process will ask you a series of questions, some are required by the EEOC concerning Protected Veteran Status and Voluntary Self-Identification of Disability. For more information please view the following hyperlinks. EEOC Voluntary Self-Identification of Protected Veteran Status Voluntary Self-Identification of Disability If interested in applying please submit an application by clicking the "Apply Now" button at the bottom of the page.